After designing apps for tablets and smartphones, developers need sufficient downloads. The ASO (App Store Optimization) is becoming essential for app developers and marketers. ASO-related material is available on the internet, but its complexity may be overwhelming. Remember, ASO follows the logic of SEO (search engine optimization). The Google Play Store and app store have their own particulars. No doubt, Google Play Store has surpassed the App Store of Apple by more than half a million application listings. Google is always a step ahead in this game.